Saturday, August 20, 2011

Strategic Marketing Management Training, Holiday Inn Silom Bangkok, 10-14 October 2011

Dear Sir/Madam,

This is to inform you that on 10-14 October 2011 Superior Management
Trainings (SMT), will organize the "Strategic Marketing Management"
course in Bangkok, Thailand.

At the end of the training, the participants will be better able to:
- Set appropriate strategic marketing objectives
- Conduct market and company analyses
- Craft effective marketing strategy and plans
- Choose and develop the appropriate marketing organization

Below please find the program's particulars.

If you and/or your colleagues are interested to attend, we will gladly
send relevant registration form.

You may also wish to forward this information to colleagues who may be
interested in this program.

We look forward to your favorable response.

Kind regards,
Eric Ngefak

Senior e-Commerce Officer at Publimaks International
Email : marketing@trainingbangkok.com
Website: www.trainingbangkok.com

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PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

DATE
10 – 14 October 2011

VENUE
Hotel Holiday Inn Silom, Bangkok – Thailand

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:
- Set appropriate strategic marketing objectives
- Conduct market and company analyses
- Craft effective marketing strategy and plans
- Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best
practices, participants will acquire the knowledge and skills to
effectively craft marketing strategies, plans and programs. The topics
covered will include:
- Introduction to strategic management
- Pre-requirements for strategic marketing management
- Setting appropriate strategic marketing and related objectives
- Conducting marketing related external situation analysis
- Pinpointing related key success factors
- Conducting marketing and related internal situation analysis
- Pinpointing related SWOT
- How to identify marketing strategy options
- How to evaluate the identified strategy options
- Choosing the most appropriate marketing strategy
- Choosing and developing the right marketing organization
- Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual
& group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, midlevel
Marketing Managers, Business Owners and all those who must provide
significant contribution in determining company's marketing strategy &
plans.

COURSE FEE
US$ 2250.- per person, net into our account including a certificate,
refreshments, lunch, stationery and writing instruments

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