Friday, September 23, 2011

Digest for seo-professionals@googlegroups.com - 7 Messages in 5 Topics

Group: http://groups.google.com/group/seo-professionals/topics

    Sujay Chadha <sujay.chadha@gmail.com> Sep 22 12:07PM +0530 ^
     
    Nick,
     
    I saw the below links/pages and don't consider them quality pages. None of
    these pages have PR.
     
    -
    http://www.apartmentpuertopollensa.co.uk/holiday-in-majorca/reviews.php?reviews=manpower-opportunities-here-and-there
    *>> HP PR = 2*
    - http://www.networkedsites.com/Health/page-10.html * >> HP PR = 0*
    -
    http://www.spainonline.com/review-articles/index.php?reviews=health-and-fitness
    * >> HP PR = 4*
    - http://www.ultrasound-blinds.co.uk/resources4.html* >> HP PR = 3*
    -
    http://harrietbishop.com/marketing-designs/promoting-health-awareness.html
    * >> HP PR = 1*
     
    Now, these links don't look like paid links to me. These are exchanged links
    and the crawl rate of such link exchange pages are high because the SEOs
    behind such sites actively update these pages. Here is what I think/suggest:
     
     
    - Looking at your case, the websites are not only irrelevant, the
    reputation of most of them doesnt look great (PR mentioned above).
    - But, the fact is that even I have noticed that backlinks from
    irrelevant websites are still helping. I also think that it would be a
    little unfair if we think that Google should not give any juice at all
    coming from an irrelevant website. Example: Suppose you manufacture test
    tubes and your story was published (with a backlink) in Financial Times or
    Engadget (technology blog). Here the backlink is not from a totally relevant
    website but the reputation of the backlinking site is what would work here.
    So it seems that I cannot blow the relevancy trumpet everytime. What say?
    - It seems that you are doing all the right (whitehat) things and which
    is the way to go but just because you were ranking higher earlier doesnt
    mean your SEO was best.
    - Re-analyze your ON-page optimization again. Get some anchor specific
    internal links. If you are confident about your backlinks, tweek the on-page
    optimization a little and keep getting links the whitehat way. I am
    stressing on ON-page because it can be done immediately and would be totally
    under control.
    - The page/s that were ranking on top earlier should be closely linked
    from the home page.
     
    Let me know what you think.
     
    Regards,
    Sujay
     
     
     

     

    Winninginch <kev@winninginch.co.uk> Sep 22 08:45AM +0100 ^
     
    Hello,
     
    It is and always has been possible for low quality linking to have a
    temporary effect but it will not last. It is not really known how / if
    Google panda runs as part of the general search engine or works in waves.
    Some evidence seems to indicate that Panda is run as a separate process but
    not enough evidence to make it definitive. You should concentrate on
    building quality links and you will win and your work will have a long term
    effect rather than a short term effect of your competitors.
     
    Kev
     

     

    "gary young" <gary.young@btinternet.com> Sep 23 09:03PM +0200 ^
     
    @Nick
     

     
    Interesting challenge you have! My comments are:
     

     
    Incoming Anchor text
     
    Using domain names with company name or website address is not effective. In my experience it is best to use a highly a focussed keyword for your anchor text. Varying the anchor sometimes, maybe 1 in 5, although I have not seen a detrimental effect if you keep it the same, especially if the target domain is over two years old.
     

     
    Non relevant site inbound links
     
    Relevancy does matter if the existing domain does not have enough domain authority, or it is under two years old. However, if the backlinks come from a high PR and trusted site it does not matter.
     

     
    Link exchanges
     
    Google will delist sites if they find any website a participating in link exchanges ( with simple two way link exchanges they simply devalue the link). However, the practice of link exchanges is so pervasive; I believe Google can never stamp the practice out.
     
    Additionally, there are 3 way link exchanges which are much harder to detect because of the vast number of permutations/combinations variations that leave only a faint digital footprint.
     

     
    My suggested solutions for you:
     
    1) Use focussed keywords that point to SEO optimised pages on your webpage. Target pages other than your home page and don't optimize a page for more than two keywords
     
    2) Use Video, pictures or audio on your optimized pages and where possible embed them in your syndicated content as well.
     
    3) If you have sufficient domain authority or age you may also obtain links from non- relevant sites. In fact if the sites you obtain your backlinks from have a PR4+ then don't worry about relevancy.
     
    4) Seek obtaining links from highly competitive markets that is related in some small way.
     

     
    Good luck,
     

     
    Gary
     

     
    internetmarketingguruSERVICES
     
    e: gary@InternetMarketingGuru.co.uk
     
    t: +44207 617 7029
     
    Skype id: InternetMarketingService
     
    w: www.InternetMarketingGuruService.com
     

     
    Twitter-icon <http://www.facebook.com/> FaceBook-icon <http://feeds.feedburner.com/InternetMarketingGuruService> Feed-icon <http://www.linkedin.com/> Linked-In-icon <http://digg.com/> Digg-icon <http://www.stumbleupon.com/> Stumbleupon-icon <http://youtube.com/> Youtube-icon
     

     

     
    From: seo-professionals@googlegroups.com [mailto:seo-professionals@googlegroups.com] On Behalf Of Nick Brett
    Sent: 20 September 2011 15:17
    To: seo-professionals@googlegroups.com
    Subject: How to beat a competitors dodgy inward linking?
     

     
    Hi SEO Professionals.
     

     
    I manage a clients website, seo, pay per click advertising, social media etc. Basically the whole digital shebang.
     

     
    There's one competitor who has started to consistently come one or two positions higher than my clients organically in Google, when previously they were way lower, pages behind in most cases.
     

     
    I follow all the usual rules, text links, proper page content, hand written industry specific news, etc to get as high a ranking as possible. Our site focuses on being well coded, fast to load, sensible page titles, keyphrase heavy spider friendly urls, etc.
     

     
    After doing some digging as to why the competitor was suddenly coming up so highly I noticed their anchor text phrases on incoming links were odd, as well as the quantity of them.
     

     
    Generally, most anchor text phrases on incoming links on sites are the company name, the web address etc - and it's the same for all our other competitors. This competitors top 30 inward linking anchor text phrases however were based on really focused keywords - no company name to be seen. Odd, as most inward links are out of your control - unless you're a very busy bee!
     

     
    I did more digging around, and found out massive amounts of the incoming links were from completely unrelated websites. Beauticians, property companies, golf equipment stores etc
     

     
    It turns out all these sites are part of a strange link exchange system - something I've not seen for ages. I remember it loads back in the day, around the similar time as the whole keywords in the background colour technique, hidden in div's etc. Black hat seo.
     

     
    Surely this is exactly the kind of technique that was marked down by Google years ago? Not just marked down but blacklisted? I find it odd that this technique is not only still in use but still giving an SEO boost.
     

     
    Whats going on? Do we follow suit to balance the advantage? Will Google soon see whats happening and penalize them? Generally, wtf? The competitor website has not changed at all, so it looks like all these inward links are really benefitting them. My client want to jump on the bandwagon and do the same, but I explain this is a bad idea. Still, this has been going on for months now and there's no hint of Google locking it down. Thoughts?
     

     
    Some of the sites linking to the competitor using really key phrase focused text links:
     

     
    http://www.apartmentpuertopollensa.co.uk/holiday-in-majorca/reviews.php?reviews=manpower-opportunities-here-and-there
     

     
    http://www.networkedsites.com/Health/page-10.html
     

     
    http://www.spainonline.com/review-articles/index.php?reviews=health-and-fitness
     

     
    http://www.ultrasound-blinds.co.uk/resources4.html
     

     
    http://harrietbishop.com/marketing-designs/promoting-health-awareness.html

     

    Ian Jamieson <cogocreative@gmail.com> Sep 22 04:41PM +0100 ^
     
    Please provide rates, previous articles & press releases. Quality writing
    required.
     
    --
    Kind Regards
    Ian Jamieson (Director)
    Cogo Creative (UK) Ltd
     
     
    Glasgow: 0141 255 0512
    Edinburgh: 0131 564 0311
    Wales: 01492 437 192
    Mobile: 07733 20 10 84
     
    E: ian@cogocreative.co.uk
    W: www.cogocreative.co.uk
     
    http://www.facebook.com/web.design.glasgow

     

    shivali singh <shivalisingh87@gmail.com> Sep 22 04:45AM -0700 ^
     
    Dear friends....... i've started a new venture aimed at real
    estate ...... kindly check it and send your expert comments.....
    freelancers, work from home people are needed for seo/ digital
    marketing......
     
    http://regrob.com/
     
    best regards
    Shivali Singh

     

    samjak adward <asamajk@gmail.com> Sep 22 02:01PM +0530 ^
     
    I have blog with pr3 if u interested for paid link plz mail me
     

     

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