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• Deprecation of AdSense Management API v1.4 - 1 Update

Deprecation of AdSense Management API v1.4

Donovan McMurray <donovanfm@google.com>: Apr 29 08:38AM -0700 Version 1.4 of the AdSense Management API is now deprecated, and it will sunset on October 12, 2021. Please migrate to version 2 as soon as possible to ensure you don't run into any issues.   Resources:   Migration guide <https://developers.google.com/adsense/management/migrating>   Release notes <https://developers.google.com/adsense/management/release_notes#version-2.0>   Reference docs for v2 <https://developers.google.com/adsense/management/reference/rest/v2/accounts>   If you have any questions about migrating, feel free to post a question in this forum.   Thanks,   Donovan McMurray, AdSense API Team

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SEO vs. Inbound Marketing: Know the Differences!

Search Engine Optimization (SEO) and Inbound Marketing, generally performed by any Boutique marketing agency, are two high-standard activities that overlap. And the best part is the interconnection between both of them. One can't perform some good inbound marketing activities without doing SEO and vice versa, thanks to Google!

So, are SEO and inbound marketing on the same page, or is there some sort of differences between the two?

The question regarding SEO vs. inbound marketing rises a lot. And that's not very surprising because the line of difference between these two is too blurred. Both of these are important for websites and content marketing and can also be considered as strategies for each other, to a great extent.

The difference between inbound and SEO is more about the goals they target.

What is Inbound Marketing?

According to Hubspot, it is a business method that draws customers' attention by creating valuable content and providing tailored exposure to them.

It is a means of generating leads without interrupting them. It maps your digital marketing solutions with the stages of the purchasing process in a systematic way that helps you to attract, convert, close, and delight the customers by pampering them with care and then finally turning them into your brand's promoters.

Through the creation of valuable content that engages and meets a user's need, they learn to qualify and develop preferences naturally. One creates a natural structure with appropriate call-to-action and reinforces all those activities with social media optimization, paid search, and other online marketing services.

If the above things go right, a website can start generating qualified and potential leads that are ready to take steps towards becoming a valuable paying customer with long-lasting relations.

For achieving the goals with a website, one needs to create appropriate content. And to make that content visible to the right audience at the right time, one also needs to make sure that the content is well-optimized for search.

What is SEO?

According to Moz, SEO that stands for Search Engine Optimization is the practice of growing the quality and quantity of visitor traffic to your website or landing page through organic search engine results.

Various algorithm updates in Google have made the search engine to be much more user-centric, which means that the more one does to meet an explorer's need and services that need in an easy-to-use way, one's search ranking will increase.

Performing keyword research, alignment of your website to these keywords, optimizing your site pages thoroughly, creating keywords optimized content, monitoring, and improving performance over time. These are the steps to your website's SEO and when done correctly, it brings you to the top of the search results, and that finally gets you more traffic.

There exist many SEO tricks that can make your website rank higher. But if you are willing to generate high-quality traffic of potential leads and opportunities, you need to be sure that your content is structured and encourages the right kind of moves.

What's the Difference?

Inbound marketing is a holistic approach to what content can do to generate potential leads. Whereas SEO is a strategy for increasing the organic traffic by optimizing your content with keywords, etc. for user queries.

If you wish to increase organic search traffic, you will need SEO. But, if you want to use your content over the website to generate leads, you need to practice some inbound marketing tactics like social media optimization, digital marketing services, and other online marketing services.

Inbound meets SEO Creating Right Content!

Inbound is a tactic for generating potential leads through content. SEO is a strategy for facilitating that tactic and putting the content in front of the right person and that too at the right time. The best thing for SEO is creating high-quality content assisting the explorer's intent. Again, thanks to Google!

It is a very common practice but a misconception that focusing alone on technical SEO would lead naturally to increased traffic, bringing more sales. But that isn't the real case. No doubt, traffic will increase, but there's very little in the technical SEO that can turn any curious visitor into a paying customer.

Inbound marketing or digital marketing services are tactics that are built on the visibility of a well-optimized website and use value-rich content to fuel the sales funnel.

Not on-board with Inbound marketing and SEO yet? Or looking for the best SEO company? No worries.

Consagous Technologies, the best Boutique digital marketing agency is here to help! We are the best digital marketing company in USA. Our highly experienced and dedicated team helps you optimize your website, loaded with keyword-rich content that helps you rank better.

Original Source:

https://bit.ly/3aENwZH

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Best 5 Real-World Applications of Artificial Intelligence!

Whenever it comes to Artificial Intelligence, the brain automatically invokes pictures of humanoid robots taking over the whole world. But fortunately, the reality and the present pictures are way more positive than our imaginations. The development of AI has resulted to be so fruitful that almost every industry is benefited through AI application development services in some or another way.

In this blog, we will be discussing the real-world applications of Artificial Intelligence that have made great impacts.

Banking

The banking sector has been growing faster than ever before! Banks have started to adopt AI-based systems to detect anomalies and frauds in the system and to provide improved customer support and service. 

For instance, let's talk about the HDFC Bank's AI-based chatbot named EVA(Electronic Virtual Assistant) that was developed by the Bengaluru-based team of Sensforth AI Research. 

To date, EVA has interacted with over half a million customers, addressed over 3M user inquiries, and held around a million conversations. EVA is designed in such a way that it can collect and store knowledge from thousands of sources and can provide answers to your questions in less than 0.4 seconds.

AI and Machine Learning development services are also being used by the banking sector to enhance security. By card usage tracking and access to the endpoint, the security experts can now prevent fraud more effectively. The ability of AI - to detect fraudulent transaction patterns has saved millions of dollars.

Finance

Today trading depends on the ability of accurate market prediction. Ventures are relying on data scientists and computers to determine the future trends and patterns of the market. Machines have turned out to be great at this as they can crunch a huge amount of data in a very short span. The machine learning algorithms have also allowed them to analyze and observe patterns in past data and make predictions about how these patterns will follow in the future.

Nomura Securities, a leading brokerage house of Japan has reluctantly been pursuing a single goal i.e., analyzing the insights of the experienced stock traders using AI and computers. And after years of R&D, Nomura is all set for introducing a new system for stock trading. 

Nomura's latest system is believed to store a huge amount of trading data and prices in its computer. It will make all its assessments using this large data reservoir. No doubt, Nomura will be a great help for companies to make better stock trading decisions based on the market predicted by the system.

Marketing

Marketing has always been determined as a way to sugar coat your products to attract your target customers. So what if an algorithm is built solely for sugar coating and marketing a brand or a company? 

In the early 20's it was next to impossible to search an online store to find a product without knowing its exact name. But now, just search for a product and you get all the results related to that search. You get a well-defined list of relevant items. 

For instance, finding a movie on Netflix. Today we are all obsessed with the 'Netflix and chill' trend, just because it provides highly accurate suggestions using its predictive technology based on the user's past reactions to the films. After analyzing and observing millions of data and your previous actions and choices, it suggests you with those movies and series that you might like.  

Healthcare

Nowadays, when it comes to saving lives, a lot of medical institutions and healthcare centers are dependent on AI. Today there exist many real-life examples where AI has helped patients across the globe. 

For example, an organization named Cambio Healthcare developed a support system that uses patient data to identify those at a higher risk of having a stroke, gives warning alerts to the physicians to take precautionary measures and the system also recommends pre-emptive prescriptions on the screen, saving a life.

Automated Vehicles

Self-driving cars have been a buzzword in the AI world. The development of such cars will undoubtedly revolutionaries the automobile industry. Advanced and deep learning algorithms can make accurate predictions on what objects in the vehicle's surroundings are likely to do. 

A very famous example of self-driving and automated vehicles is Tesla's self-driven cars. Here, AI implements image detection, computer vision, and deep learning algorithms so that the cars can self-detect objects and drive around without any human involvement or commands.

Gaming

The past few years have been very transforming for the gaming industry, as AI has been an integral part of the gaming world. The gaming industry has turned out to be AI's biggest accomplishment.

For example- DeepMind's AI-powered AlphaGo software is known for defeating Lee Sedol, the world-level champion in the game GO. The software is considered one of the most significant accomplishments in AI-based software. 

Just after its victory over the world champion, DeepMind created the advanced version of the previous software, naming it as AlphaGo Zero, which defeated its older version, AlphaGo in an Artificial Intelligence face-off round. Unlike AlphaGo, which was trained over time using a vast database and supervision, AlphaGo Zero taught and trained itself to master the game. 

Apart from the above-mentioned real-life applications of Artificial Intelligence, there also exist other applications like social media, space exploration, education, chatbots, agriculture, etc. where AI is being used to make life easy and efficient. 

AI and Machine Learning development services are a very vast concept in themselves and need very highly experienced professionals to work on. If you are looking for AI & Machine Learning service providers, Consagous Technologies is the only appropriate answer to all your questions related to AI Application Development Services. We are the best AI application development company in USA. 

Original Source:

https://consagous.co/blog/best-5-real-world-applications-of-artificial-intelligence

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How to Create an Educational App: Features, Cost, and Business Models?

Covid-19 and the lockdown have changed the lives of almost all familiar lives. Many businesses closed down due to the pandemic. Others adopted various ways out through remote mode of working. In this race, education was no exception.

But these difficulties prove to be a blessing for the education industry. During the lockdown, this industry has experienced great changes. Online learning and Educational app development services received a great boost. The demand for e-learning mobile app development has increased swiftly. These apps have turned out to be a profit in the field of education, for society.

Today, in this blog we'll tell you all about Education mobile app development, business model, its features, costs, etc.

Why e-learning mobile app development solutions are gaining popularity?

The e-learning mobile apps have several benefits. These benefits are categorized into two parts based on benefits to customers and businesses.

1. Benefits to Customer

For personal users, these apps have a lot of benefits. Some are discussed below:

·         Stress-free learning: These apps provide hassle-free learning, unlike the traditional education process.

·         Engagements: These programs offer a huge advantage of keeping the students engaged in learning the topic being discussed. The retention rate has increased due to engagements.

·         Setting your own pace: The educational apps provide the users with flexibility in learning hours. They can pause the lessons at any given time and can continue later from the same. Users can set their own pace based on their speed of learning.

·         Developing new skill sets: Using educational apps on computers helps the users to develop their computing skills too. On the other hand, these apps help the faculties to get in the habit of computer-based teachings.

·         Digital Literacy: You won't accept it but these educational apps are solving many other problems also. These apps have made the tutors and the students literate when it comes to browsing and learning online.

2. Benefits to Business

·         Skill acquisition: Educating employees individually through apps could improve their skills. This also becomes a cost-saving benefit of education mobile app development.

·         Improved Performance: Online learning provides a major benefit through improved performance of employees/trainees.

·         Productivity Tracking: The administration of any company can track the progress of any trainee/employee and also identify their strengths and weaknesses respectively.

·         Cost Saver: The implementation of e-learning mobile apps for training is way better and cheaper than opting for traditional training.

·         Time-Saving: These apps save a lot of time as employees can pace themselves over learning. Employees can also learn during their free time at work. No extra time is spent on training sessions, etc.

Types of Educational App Development Solutions

Before talking about the creation of an e-learning app, you should be aware of the various types of software that are in demand.

Education mobile app development targets both learners and teachers. Types of educational app development solutions are:

·         Apps for learning

·         Apps for teaching

Apps for Learning

The nature of these apps is mainly based on the learning of end-users. These are for those who are mostly interested in content for learning.

There are various options of apps for learners, here are some of them that you can target.

·         Apps for educational information: These apps are designed to strengthen and assist learning. They contain information and data related to several topics in the form of documents, audio or video, etc. based on a wide range of topics.

·         Apps for any certain purpose: You can develop an educational app based on particular learnings like cooking, gardening, language, personal development, etc.

·         Apps for kids: These apps are developed to simplify learning for kids. These apps are designed basically for kids so they would appear more creative, colorful, and playful. It would include poems, games, color filling, etc, helping the children to focus on creative learning.

·         Apps for exams: Creating educational apps for training students for certain competitive exams is also a good option.

Apps for Teaching

The main idea of these apps is to assist the tutors in finding more exciting and beneficial ways of teaching or passing any information to the learners/trainees.

These mentioned below subgroups can be considered as educational apps for teaching:

·         Apps for Planning

·         Apps for Scheduling

·         Apps for generation of analysis charts

Must-Have Features for Your Educational App

Given below are the features that must be included in your app.

·         Sign up & Log in

·         User Profile

·         Search Tab

·         Filters

·         Language selection

·         History

·         Offline access

·         Notes download

·         Push notifications

·         Live Classes

·         Scheduling System

Analytics

These are the major and essential features that should be included in your app. They help to maximize user experience, keeping your app user-friendly and easy to navigate.

Business Model

In education mobile app development, it's your call to decide whether or not to monetize your app. The truth is, most of the e-learning mobile apps are paid.

Still, take a look at all the available options.

·         Free Trial: This feature in the education mobile app development involves offering your content for free but for a limited period, maybe for a week or two. After this, access to the content is available to you only after you make the purchase. This model is the best if you want to earn revenue regularly.

·         Paid: Here, you make money in advance with every new user registration.

·         Freemium: This educational app development feature involves access to very limited content unless the user subscribes through a payment. This model helps to gather a broad user base rapidly.

·         Ads: In this business model, you earn through selling data-driven advertisement space in your educational mobile app development. You have options to do this either independently or you can collaborate with a mobile ad partner.

·         In-App Purchases: This is a business model where users need to purchase or pay for using some interesting features available on the app.

Cost of Educational Mobile App Development

Like other apps, the cost of developing an educational app also depends on the time required by the developers for the creation and testing of the e-learning mobile app. It also depends on the variety of features that you wish to add to your app and the designs.

For hourly hiring of any developer, the average charges for mobile app development may range from 30 USD depending on the developer's brand name and experience.

Even the smallest leak or bug in your app can affect your company's reputation. Therefore, security also has to do a lot with the cost. Putting all these together, a basic estimate for an app would range between $15K to $30K.

Education mobile app development is the present and future of learning. You can see this as a long-term opportunity. In terms of revenue also, it is a favorable niche in the mobile app development sector.

Consagous Technologies is one of the best players in educational app development services. Our highly experienced team has got the best educational app development solutions to fulfill all your requirements.

Original Source:

https://www.consagous.co/blog/how-to-create-an-educational-app-features-cost-and-business-models

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Upcoming changes to FeedBurner

Hi Jon, FeedBurner has been a part of Google for almost 14 years, and we're making several upcoming changes to support the product's next chapter. Here's what you can expect to change and what you can do now to ensure you're prepared. Starting in July, we are transitioning FeedBurner onto a more stable, modern infrastructure. This will keep the product up and running for all users, but it also means that we will be turning down most non-core feed management features, including email subscriptions, at that time. For those who use FeedBurner email subscriptions, we recommend downloading your email subscribers so that you can migrate to a new email subscription service. For many users, no action is required. All existing feeds will continue to serve uninterrupted, and you can continue to create new accounts and burn new feeds. Core feed management functionality will continue to be supported, such as the ability to change the URL, source feed, title, and podcast metadata of your feed, along with basic analytics. Learn More Thank you, The FeedBurner team

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Best App Testing Tools for iOS and Android!

Mobile app testing is a Software testing and quality assurance process in which the developed mobile apps are tested for their usability, functionality, and consistency. This is to assure the quality before these apps are released into the app marketplaces like AppStore and PlayStore. Applications are tested at different levels which increases their efficiency on all fronts.

Today, smartphone users install any application based on its review and ratings, which is directly proportional to the performance of the app. This has made mobile apps testing and software testing and quality assurance services very important.

Now that we have learned briefly about the concept of mobile apps testing and its importance, let's know about the various tools that make such kind of testing possible.

Appium

An open-source tool for testing a wide range of Android and iOS applications. With this software, developers can also test native apps written in Android and iOS SDKs, hybrid apps containing a basic web view, and mobile web apps that can be accessed through mobile-based browsers.

Appium aims at automation in the testing of apps without any modification and is a full-on solution for automated testing, but it is quite inconvenient because of its complex UI. Appium uses a WebDriver protocol for performing tests and supports C#, Ruby, Java, and other languages that belong to the WebDriver library.

Appium is purely based on the Selenium tool suite that is used by testing engineers to automate browsers. So, if one is familiar with the Selenium tool suite, Appium won't be difficult to work with. Being a cross-platform, it allows the programmers to reuse the source code amongst Android and iOS.

Monkey Talk

Another open-source software quality assurance and a testing tool is Monkey Talk which is used to test both Android and iOS apps. Like Appium, Monkey Talk also automates functional testing. This software is quite simple to set-up and easy-to-learn as it doesn't require deep knowledge of programming and technical scripting. The scripts of Monkey Talk are very simple and understandable.

From performing a little smoke test to tough data-driven tests, Monkey Talk is capable of handling everything. The tool consists of three different segments - the scripts, the operator, and the IDE. The testing engineers can also create XML and HTML reports using this tool. Likewise, it also catches screen capture when an error or failure occurs.

Monkey Talk supports emulators, tethered devices, and network devices. It also has inbuilt support for Jenkins and Hudson, which fulfills the purpose of continuous integration.

Kobiton       

A mobile device cloud platform that provides access to devices to perform automated and manual tests on web, hybrid, and native iOS as well as Android apps. It gives users full control of the real-time mobile devices during the process of manual testing with support for multi-touch gestures.

Kobiton provides a seamless experience to the testing engineers by furnishing the testing-process and therefore it markets itself as an experience platform and not as an app testing platform. Kobiton lets access to the latest devices via the cloud-labs to perform more efficient testing and that too without script modifications.

Kobiton automatically generates commands, activity logs, metadata, and screenshots that help in faster identification of issues. It also includes support for Appium as it is built on top of the Appium open-source framework.   

EggPlant

EggPlant is a part of the Digital Automation Intelligence Tool and allows dynamic testing from the user's viewpoint. It is quite much useful for software quality assurance, User Interface Automation, Mobile Testing, Web Testing, and Image-Based Testing. This tool allows testing a wide range of iOS and Android apps, including mobile and web-based apps.

This tool has one script for all platforms and devices, with some additional features of Full device code. While running tests through this tool, almost everything that appears on the screen can be tested.

EggPlant is a visual testing tool and therefore it doesn't require testing engineers to know iOS and Android messages. This makes it a user-friendly tool for writing automated test scripts for mobile applications.

Apptim

This tool empowers developers and testing engineers to easily test their apps and analyze the performance to avoid any critical issues or bugs from going live. Apptim measures the performance of iOS and Android applications while running them on real mobile devices.

After every test session, this tool produces a record of available bugs and overall performance metrics that you may find during the test. You can also track and publish bugs directly with this tool.

Apptim's UI is intuitive and easy to use. Additionally, on the website, you get to see the detailed documentation that will be helpful to you during your initial steps with the tool and you get support available at every step of the way.

Mobile app testing is an exciting task to perform but sometimes this process gets complex due to some advanced features getting added. Using mobile app testing tools reduces the complexity and appearance of technical bugs. These testing tools assist you in software quality assurance testing for both iOS and Android apps.

Several applications are making their way into the app marketplace every day. And many apps are also being taken down daily. So, if you are not familiar with appropriate software quality assurance techniques, the absolute best option is to outsource your application.

Consagous Technologies is one of the renowned software quality assurance service providers in the market and has been offering professional software testing and quality assurance services for more than 10 years and can be the best option for you.

Original Source

https://bit.ly/3cQ8XZy

 

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