Friday, May 31, 2013

[Inside AdSense] Policy refresher: Appeals process

We're continuing our policy refresher series today, taking a closer look at what happens when we detect content that doesn't comply with our policies.

As we've talked about often on this blog we maintain a set of policies for AdSense designed to foster a healthy ecosystem and protect our publishers, advertisers and users. The vast majority of content on AdSense publisher sites follows these policies. However, sometimes, our systems do find content that doesn't comply, in which case we'll send a notice to the affected publisher. Notifications can be viewed by signing in to your AdSense account and visiting the Messages page, under your Home tab. Additionally, notifications are sent to the email address associated with your AdSense account. A notification will outline whether it is a site warning/disabling or an account disabling issue. If it is a site warning then you have 72 hours to make changes and do not need to contact us. If your account has been disabled then you should review this help center article to find out more about why we would disable an entire account. The rest of this post will deal with what to do if you receive a site disabling notification.

The first step is to understand the nature of the violation. For more about the different causes and how we define them, you can visit our Help Center and review our program policies.

In some cases, you may be eligible to appeal. If this is the case, please take note of the following considerations in formulating your appeal:
  • Make sure you understand the violation: each time we send a notification we include a snippet explaining the violation. If you still have questions following this, our Help Center contains a variety of information on program policies. We also encourage you to seek advice in our Forum - our Top Contributors have a lot of policy knowledge.
  • Check your entire site: with each notification we send you a URL as an example of the violation. Keep in mind that this is only an example, the violation may be present on other pages on your site, and we expect you to take appropriate action throughout your entire site. In many cases publishers have found Google's search operators, specifically the "site:" operator, to come in handy, particularly for content violations.
  • Be thorough: we understand that AdSense means a lot to you, and having ad serving disabled may cost you revenue. Take your time when filing your appeal and look through your entire site. Writing a thorough appeal is more important than filing an appeal quickly.
  • Tell us how you ensure that this won't happen again: if you were notified about a content violation, tell us what systems you have put in place to ensure that content violating our program policies won't be placed alongside AdSense ads again. Webmasters with large websites might talk about updating filters or hiring human reviewers, while blog owners may tell us that they have familiarized themselves with our adult content policy better, and ensure not to post certain type pictures again.
  • Send us examples: were you notified for content violations? In that case send us some example URLs where you removed AdSense ads from. Were you notified because of ad implementation issues? Send us an example URL with your improved implementation - for some cases we will require pages with AdSense ad code implemented, even though ad serving is disabled.
  • Err on the side of caution: you may disagree with our decision to disable ad serving to your site, but keep in mind that our policies exist to protect the entire network of users, advertisers and publishers.
We know that your sites are important to you. Please understand that we don't take these decisions lightly. For more information on appeals best practices, take a look at this help center article.

Posted by Dan Zilic - AdSense Team
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Thursday, May 30, 2013

Digest for seo1@googlegroups.com - 8 Messages in 7 Topics

Group: http://groups.google.com/group/seo1/topics

    Varon Sewsunker <varons666@gmail.com> May 28 06:58AM -0700  

    Hey every1, I have a new website and im kinda the only 1 that's using it
    currently, how is it that it has an alexa rank of 2 million? pls check it
    out and let me know if im correct, link is sa airports<http://www.sa-airports.co.za>

     

    Jay Bale <jay@jaybale.com> May 29 10:59AM -0400  

    Varon,
     
    It happens quite often. Alexa is only a crude measurement and it is filled
    with flaws that will result in ridiculous numbers on occasion.
     
    Best,
    Jay Bale
     
     
     
    --
    Jay Bale SEO
    Jay Bale and Associates
    Google Ecommerce Development
    Group Manager, Google SEO 1
    122 S. Main Suite 290
    Ann Arbor, MI 48104-1925 USA
    Cell: 734-646-7694
    JayBale@Gmail.com
    JayBale.com <http://www.jaybale.com/>
     
    This message is being sent by Jay Bale & Associates. It is intended
    exclusively for the individuals to which it is addressed. This
    communication, including any attachments or any other form of media, may
    contain information that is proprietary, privileged, confidential, and/or
    sensitive. By opening and/or viewing this message, you agree not to
    disseminate this information to anyone else. This message is protected by
    applicable legal privileges and all rights, regarding this message, are
    reserved by Jay Bale & Associates

     

    Hery <bisnisonlinegratis@ovi.com> May 23 09:16PM -0700  

    Hi all..My name's Hery..Sorry if my english is terrible but I hope You can
    understand my words..
     
    I have a problem which I hope somebody could help me.. Since yesterday my
    site http://www.plazabajumuslim.com has dropped in google search result...
    After i check in google with site : my site url I found that lots of my
    blog posts ar gone..They are ignored from google index but still indexed.
    For example this url
    http://www.plazabajumuslim.com/apa-itu-hari-raya-idul-fitrilebaran-dan-bagaimana-kaum-muslim-merayakannya/ is
    still indexed even got relatively good rank but it's not included when i
    search with this "site : http://www.plazabajumuslim.com"
     
    It's so weird since my blog posts are original with 300-700 words..
     
    So.. Would you please tell me why this happen and how to fix this and how
    to get better rank for my site..?
    Any help and advice are appreciated...
    Thank you very much..

     

    Hery <bisnisonlinegratis@ovi.com> May 23 08:58PM -0700  

    Hi all..My name's Hery..Fisrt of all..I'm so sorry my english is
    terrible..;) But I hope you can understand my words..
     
    I have a big broplem and I hove somebodey wioull help me ..Since yesterday
    my site http://www.plazabajumuslim.com/ dropped in google search
    result..Not too much but it affect the traffic..Then I try to search in
    google site:my site url then I surprice since many pages of my site are
    gone including the blog post wich have 300-600 original words articles. SO..
     
    But when i check the blog post url in google..For example :
    http://www.plazabajumuslim.com/apa-itu-hari-raya-idul-fitrilebaran-dan-bagaimana-kaum-muslim-merayakannya/ They
    are still indexed..They even get relatively good rank in serp. So I really
    wonder.. Why this happen...? Please somebody tell me why this happen and
    what I have to do to fix this...? I appreciate any help or advice...
     
    Thank You Very Much..

     

    chris sammut <sammutchris@gmail.com> May 24 12:45AM -0700  

    I have www.SiteA.com which contains a number of sections of content, a
    section of which (i.e. www.SiteA.com/sectionA), we would like to move to a
    new domain www.SiteB.com
     
    Definitely we will ensure that a redirect strategy is in place and that we
    submit a sitemap for SiteB
     
    *Two Questions*
     
    *1. Since we are only moving part of SiteA to SiteB, is there another way
    of telling Google that we changed address for that section or are the 301s
    enough?*
     
    *2. Currently, Section A (under SiteA) contains a subsection where we were
    posting an article a day. In the new site (SiteB), we decided to drop this
    subsection and write content (but not "exactly" the same content) under a
    new section. **During migration, how should we handle the subsection that
    we have decided to stop writing?*
     
    Should we:
     
    A. Import the content into SiteB and call it archives and then redirect all
    the urls from subsection under SiteA to the archives under SiteB?
     
    OR
     
    B. Do not move the content but redirect all the pages (365 in total) to
    where we think the user would be more interested in going to on SiteB?
     
    Note: A colleague of mine is worried that since the subsection has good
    content he thinks its necessary to actually move the content to SiteB. But
    again, looking at the views for the archives it caters for 1% of the the
    total views of this section. In other words, people only view the article
    on the day it is written.
     
    I hope I was clear :)
     
    Your help is appreciated
     
    Thank you

     

    Varon Sewsunker <varons666@gmail.com> May 28 06:54AM -0700  

    how come my site that doesn't have any users still have an alexa ranking of
    2million? check it out pls sa airports <http://www.sa-airports.co.za>.
    thanks
    On Monday, May 20, 2013 5:47:03 PM UTC+2, michael wilson wrote:

     

    Lynn Ferguson-Pinet <lynn@conundrumadventures.com> May 28 12:36PM -0700  

    We completely revamped our site last year and had a lot of quality inbound
    links to the old site which we managed through 301 redirects.
    Unfortunately recently an update to the wordpress blog I have attached to
    the site, wiped out my 301 redirect file.

    I saw my rankings drop gradually over the month (was previously in 3rd,
    4th, or 5th position for key terms like "Toronto Team Building" and I'm now
    down to the bottom of page one or top of page 2, I couldn't figure out
    what was going on. I finally figured it out after a month and re-instated
    the 301 redirects. Is there any way to regain my previous level or
    credibility or do I need to wait for the cycle to go through and find the
    links again?

    http://www.conundrumadventures.com/index.html

    Any help would be appreciated.

    Thanks
    Lynn

     

    Sarum Knight <sarumknight@gmail.com> May 28 01:03PM -0700  

    I am working for a client "heat transfer paper" is his biggest keyword
    combo. The recent changes to google now result in his
    main competitors site being listed for the top 4 results. Is this what
    google intended to do with their update to search...seems kind of illogical.

     

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Wednesday, May 29, 2013

[Inside AdSense] New controls and transparency in the Ad review center

Publishers often tell us that they would value more information on the ads displayed on their sites, along with greater control over which ads are displayed. The Ad review center is a key tool for publishers giving you the option to review individual ads and choose whether to let those ads show on your pages.

To further increase transparency and control, we're happy to announce that we've launched several enhancements to the Ad review center, improving overall usability and giving you better insights into the ads shown on your site.

First, the Ad review center now includes an impressions-based progress bar, which shows you the total coverage of the ads you have reviewed so far. This new feature tells you the percentage of ads you have reviewed relative to the total impressions on your site. For example, if the bar reads 79% you have already reviewed ads that total 79% of your impressions.


Next, you now have more access to information on a specific ad simply by hovering over the creative and clicking on the magnifying glass in the bottom right corner. You can preview the landing page of an ad to learn about the user experience and we have also added additional information such as the time remaining before an ad in the 'upcoming ads' queue is auto-approved, advertiser and ad network details plus the duration of video ads.


Finally, publishers can now review and block visually similar ads by simply uploading a screenshot or logo, or searching for text in images, thanks to the integration of Google image search technology into the Ad review center. Try out these new features in our Ad review center and share your feedback on our AdSense+ page.

Posted by Fiona Herring - AdSense Product Manager
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Tuesday, May 28, 2013

[Inside AdSense] 10 for 10 publisher stories: El Androide Libre moves its business forward

In each of the 10 weeks leading up to AdSense's 10th anniversary on June 18th, we'll be sharing a new publisher success story. Read on to meet this week's featured publisher, and feel free to submit your own success story to our team. 

Madrid-based elandroidelibre.com ("the free Android") is a Spanish-language blog that features news, reviews, games and other apps for Android smartphone users. Launched in 2009, it now employs six people and receives 6.5 million visits each month.

Administrator and editor Paolo Álvarez got started with AdSense right from the start, which has accounted for around 40 percent of the site's income. "Much of elandroidelibre's growth is due to AdSense," Paolo says. "We regard it as an essential tool that's helping us to set up more blogs, take on more staff, and earn more revenue." So far, he's been highly satisfied with the ads appearing on his site, and notes that the 300 x 250 Medium Rectangle and the 728 x 90 Leaderboard formats work particularly well.

Paolo also uses other Google products to manage the site. He relies on Analytics to gain a better understanding of the site's visitors, and also DoubleClick for Publishers, Google's free ad serving solution, to manage his online advertising more effectively and segment traffic from different countries.

Hear more from Paolo in the full case study. We'll see you next week for our next '10 for 10' publisher success story as we continue counting down to AdSense's 10th anniversary.

Posted by Arlene Lee - Inside AdSense Team
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[WD&D] Digest for sitedesign@googlegroups.com - 2 Messages in 1 Topic

Group: http://groups.google.com/group/sitedesign/topics

    Chris Walker <customsitepro@gmail.com> May 27 10:50PM +0800  

    Once again, sage advice from Joni. Read it once, read it twice, read it
    until it sinks in. Being a web developer is a multifaceted occupation
    with many skillsets, not all of which you will excel in. If you are a
    coder, then you will benefit from using the basic designs of a template
    creator and doing your modifications to make it your own (or contracting
    with someone that can). If you are a visually talented person, you will
    benefit from using the code of someone to do what you need under the
    hood. The way technology moves literally at the speed of light, you
    cannot possibly be an expert in all disciplines. Use due diligence when
    selecting tools to use in development. If you are using code created by
    someone else, do not put a beta version on your production site. Use
    time tested, proven code, plugins, and templates to work from. If you
    are able to improve upon what someone else has created, share it with
    the development team and become part of the community.
     
    I laugh when I read things that purists/elitists/ubergeeks spout about
    templates. At the risk of sounding like President Obama, I will respond
    in kind:
    *
    **If you use php***, YOU DIDN'T DEVELOP THAT!
    ****If you use *****html***, YOU DIDN'T DEVELOP THAT!
    ****If you use *javascript***, YOU DIDN'T DEVELOP THAT!
    ****If you use *flash***, YOU DIDN'T DEVELOP THAT!
    ****If you use *****css***, YOU DIDN'T DEVELOP THAT!
    ****If you use *python***, YOU DIDN'T DEVELOP THAT!*
    ***If you use *****ruby***, YOU DIDN'T DEVELOP THAT!
    ****If you use *C+ or any other programming language to build a website,
    by your own statements, YOU DIDN'T DEVELOP THAT!**Someone else developed
    that! How dare you call yourself a web developer**. Shame on you, stop
    what you are doing and code in Swahili or Klingon*.
     
    /rant
     
    I had a very wise teacher tell me "It is not important to know
    everything, but it is important to know how to find the answers and
    apply them to accomplish what you need to do". That is why open source
    is a great approach. Other people have created, with the input of
    others, useful tools for others to use in developing sites that work. As
    a developer in this highly competitive market where the "dollar a day"
    crowd is sucking the profit out of the industry, a smart developer knows
    how to take a framework, snippets, plugins, templates, and some
    innovations of their own and create a custom site that is engineered to
    do what the client wants. If you are developing every site from scratch
    in Klingon to preserver your integrity, you are not making any money
    because clients are not willing to pay you $50 to $100 an hour to
    re-invent the wheel.
     
    As a developer, our job is to understand what the client needs, come up
    with a plan, use the tools applicable for the job, and make it work.
     
    Work smart, not hard.
     
    Chris

     

    Artist <sitepro@gmail.com> May 28 12:05AM -0500  

    As an artist I have gotten some great advice from my graphic design
    professor in college... "If you are smart you will use all tools available
    to you."
     
    In a way I have been a jack of all trades , but I have also been
    specialist. That is, I know some HTML & CSS coding so that I can stay
    search engine friendly, disabilities friendly and more importantly
    standards compliant. I know a bit about using php & javascript frameworks,
    I utilize CMS apps and other apps to offer more that are also standards
    compliant.
     
    I try to use the best practices in coding, in graphic design, in
    illustration.
     
    I know Photoshop & Illustrator, how to use, enhance, customize, correct and
    tweak works with them.
     
    I utilize Dreamweaver and other tools to create mockups that need to be
    recoded but allow me quick visualization.
     
    But I don't write any logic code, I am strictly a graphics & UI man.
     
    I am an artist first, a graphic designer second, but I know how to create
    the best image... then from that I pull the most appropriate for web
    media... which is never the same. It's always a compromise. But I offer
    quality with speed (optimized graphics).
     
    Still, in a studio at least 3 or 4 people would be doing the same work I
    do. So I have tp be a Jack of All Trades if I want to survive. But I will
    farm out some stuff with CMSes, scripts, certain templates, stock
    photography, etc...
     
    But one thing to remember with templates... I know, I sell them myself...
    is that most are crap and almost all of them need to be recoded. Some are
    just too old, but some were actually coded improperly. Try to employ best
    use of standards compliant design, always.
     
    That said, I have spread myself too thin the past year. I am a bad PC Tech
    and am still syruggling to recover an important backup. It has made my
    life miserable but I keep getting closer with each recovery attempt. That
    said, the techs would have lost everything. I had no choice but to take
    the care needed by the owner to do it right.
     
    I hope I will get there this time. It will take a couple of days before I
    either succeed or try again. Wish me luck.

     

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Monday, May 27, 2013

[WD&D] Digest for sitedesign@googlegroups.com - 5 Messages in 3 Topics

Group: http://groups.google.com/group/sitedesign/topics

    Valentin Tunev <hdbuster@gmail.com> May 26 05:26PM -0700  

    Hey Ash,
    The guys above mentioned most of the stuff I wanted to say but I want to
    add just one more thing. It might be a bit harder than expected. Also if
    you are aiming to provide a good quality service to your customers you
    should make sure the templates/themes etc. are working 100% and maybe even
    make them responsive/retina ready and all the other jazz. All that stuff
    takes some time to master. I myself haven't mastered it myself but I have
    been learning for some time now.
     
    Valentin
     
    On Monday, 18 February 2013 14:04:12 UTC, Ash wrote:

     

    Pixelita Designs <joni@pixelita.com> May 26 05:46PM -0700  

    Do not become a jack of all trades; master of none. Choose two or three
    CMSes and focus on only those; master them. And learn to CODE straight
    from a text editor. In other words, don't rely on WYSIWYG editors
    exclusively, such as Dreamweaver. You need to know just a bit to be able
    to tweak and customize templates. For example, you don't need to know how
    to rebuild the engine in your car, but you should know how to change the
    oil and replace brake pads (even I know how to do those things and I am a
    girl!), especially if you plan to make aliving at it. Start with baby
    steps with WordPress and learn and grow. I usually learn some new trick or
    technique with each project I do. You never stop larning. But you will
    make yourself nuts ify ou try to learn -- let alone master -- every CMS out
    there. These, IMHO, are the big players now: WordPress, Drupal, Joomla!,
    CMS Made Simple, Concrete 5, Expression Engine.
     
    Ultimately, what the client wants and needs -- and his budget -- are what
    will drive the decisions (1) Do we want to use a CMS, and (2) if so, which
    one do we choose? Bear in mind that you can subcontract things you don't
    know or don't want to know to others whose specialty that is so that you
    don't completely lose the client.
     
    HTH.
     
    On Monday, February 18, 2013 8:04:12 AM UTC-6, Ash wrote:

     

    Joey Daly <josephd@newlitho.com.au> May 27 12:19PM +1000  

    Check out underscores, I've used it recently and highly recommend it

     

    Valentin Tunev <hdbuster@gmail.com> May 26 05:20PM -0700  

    As Joni said your best bet is to focus on an e-commerce CMS. You can find a
    list of open source one's here:
    http://www.opensourcecms.com/scripts/show.php?catid=3&category=eCommerce
    Techically it is possible to make an e-commerce website using wordpress but
    it's require a lot of modification and fiddling and it my compromise the
    security of the website.
     
    Valentin
     
    On Sunday, 10 March 2013 21:33:58 UTC, galsaba wrote:

     

    Valentin Tunev <hdbuster@gmail.com> May 26 05:16PM -0700  

    The themes on http://themeforest.net/category/wordpress are well supported,
    and community and staff approved.
    Also, I am sure you can ask the seller if he is willing to support the
    theme.
     
    Valentin
     
    On Thursday, 14 March 2013 16:16:15 UTC, galsaba wrote:

     

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Sunday, May 26, 2013

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Saturday, May 25, 2013

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All my Respect Adam

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Friday, May 24, 2013

[Inside AdSense] Policy refresher: family-safe content

For our next installment of our policy refresher series, we're talking about a topic we're frequently asked about...adult content and keeping AdSense family-safe.

We've made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe.  A general rule of thumb when it comes to the adult content policy is: if you wouldn't want to share this content at a family dinner or view it in your boss's office, you shouldn't place AdSense code on it.

Let's take a closer look at our adult content policy:
http://youtu.be/dSucRZ3_AwA


Still have questions? Don't forget that we'll be hosting a number of Hangouts on Air as part of our policy refreshers series.

Check the schedule below to sign up for our Hangout on Air about adult content.

View our Hangouts schedule

Posted by Pamela Malone - AdSense Policy Team
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Posted By Inside AdSense Team to Inside AdSense at 5/24/2013 09:45:00 AM

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Digest for seo1@googlegroups.com - 3 Messages in 3 Topics

Group: http://groups.google.com/group/seo1/topics

    Jim Newberry <jimtron@gmail.com> May 21 03:08PM -0700  

    I've been searching for a group to discuss Google + Places/Business issues,
    but can't find one. Sorry to post here, but could someone point me to the
    relevant group? My specific issue: I can't find where to upload banner for
    my business places listing. I easily found it for my personal G+ page, and
    although I can upload photos to my G+ business page, I don't see where I
    can upload the banner (currently it shows the Google map). My page:
    https://plus.google.com/117686035908508222805

     

    Jim Newberry <jimtron@gmail.com> May 21 03:15PM -0700  

    I've searched but can't find a Google Places group--could someone direct me
    to the relevant group for Google Places/Business questions?

     

    Jim Newberry <jimtron@gmail.com> May 22 09:24PM -0700  

    I'm a freelance photographer. My main site <http://www.jimnewberry.com> has
    my portfolio and bio. I also have a photo blog<http://www.picturedujour.com>.
    I'm thinking it would probably help with SEO if the blog is part of my main
    site. The blog is updated much more frequently than the portfolio site, and
    there is a lot more text and other information. The main downside I see, is
    that my blog--which I've been regularly posting to for several years--will
    have dead links. It's not good form to have duplicate content on two sites,
    right?
     
    I'd appreciate hearing any advice about this. Particularly whether this is
    a good idea or not (again, mainly thinking of SEO), but also what to do
    about dead links to the blog if I merge the two sites, and anything else
    that comes to mind. Thanks!

     

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Thursday, May 23, 2013

[Inside AdSense] Updates to our ‘Modifying Ad Code’ Policy

Web trends and technology demand that your site evolves quickly to maintain a growing user base. We've heard your questions and feedback on areas like responsive design, and we're happy to let you know that we've updated our existing guidelines around modifying the AdSense ad code. We hope that this increased flexibility will help you continue enhancing the user experience on your site.

Going forward, we will permit publishers to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers and otherwise comply with our Terms and Conditions and program policies. This will enable you to try a range of techniques on your site such as:
  • Responsive design: Enabling publishers to create a single webpage that will adapt to the device on which it's being viewed, whether it's a laptop, smartphone or tablet, to maximize user experience.
  • A/B testing: Running a test by creating multiple versions of a page, comparing user behavior to see which page is the most effective.
  • Setting custom channels dynamically: Tracking performance of segments of users, sections of your site, or other behavior to maximize ad and user experience.
  • Ad tag minification: Enabling your site pages to load faster by reducing the amount of data to be transferred.
For more details and to find the specific code snippets related to the bullets above, visit our updated Help Center article.

Even with this new flexibility, it's important to proceed with caution to ensure the ecosystem remains balanced for publishers, users and advertisers. Please note that publishers must not make modifications to the AdSense code if those modifications are not permitted by our program policies. Publishers should always use caution when modifying the AdSense code and must not use techniques like hiding ad units, implementing the AdSense code in a way that covers content, creating 'floating ads', or manipulating ad targeting as they are a violation of our policies. More information about these types of prohibited techniques can be found in our updated Help Center article. In addition, please be aware that some types of code modification may prevent ads from appearing correctly, which may negatively impact your revenue.

We also look forward to hearing your feedback and suggestions on our AdSense +page.

Posted By Nick Radicevic - AdSense Product Manager
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Posted By Inside AdSense Team to Inside AdSense at 5/23/2013 11:00:00 AM

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Digest for adsense-api@googlegroups.com - 1 Message in 1 Topic

Group: http://groups.google.com/group/adsense-api/topics

    "Jose Alcérreca (AdSense API Team)" <adsenseapiadvisor+jose@google.com> May 22 02:25AM -0700  

    Hi Ashesh,
     
    Yes, v3 has been deprecated for a while. You should have received several
    e-mails from our product team regarding migration, please make sure you
    read them.
     
    If you don't have access to the e-mail account then get in touch with your
    account manager or point of contact
     
    Cheers,
    Jose
     
    ---
    Jose Alcérreca
    Developer Relations
     
    Google UK Limited
    Registered Office: Belgrave House, 76 Buckingham Palace Road, London SW1W
    9TQ
    Registered in England Number: 3977902
     
     
    On Monday, 20 May 2013 16:58:49 UTC+1, Ashesh wrote:

     

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Wednesday, May 22, 2013

[Inside AdSense] Explore the Future of Digital Marketing with Google and Industry Executives on June 4th

On Tuesday, June 4th we'll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you're invited to join via live stream by registering here!

Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
  • How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
  • What unique experiences are publishers developing that add value to consumers and advertisers alike?
  • How do CMOs best use social with other marketing channels to build strong brands?  
The full agenda for the thinkDoubleClick event is listed below.  You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.

Register here for the thinkDoubleClick summit
June 4, 2013
9 am - 12:15 PDT

9:00 - 9:30 am
Connecting Digital, Accelerating Growth
9:30 - 10:00 am
The Coca-Cola Company's Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world

The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday.  Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.

10:00 - 10:35 am
Advertisers Must be Inventors

This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand.  In today's connected world, telling stories alone isn't enough; we need to create tangible value and utility to bring the brand's promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.

10:35 - 11:15 am
Time to Rethink the Marketing Mix?
Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what's next for
brand marketing.

Fireside chat with:
11:15 am -
12: 15 pm
New and Native: Extending the Conversation
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we're bringing in three executives to show how they've leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.


We look forward to seeing you on June 4th at thinkDoubleClick.

Posted by Yamini Gupta - Product Marketing Manager
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Posted By Inside AdSense Team to Inside AdSense at 5/22/2013 06:20:00 PM

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[Inside AdSense] Introducing the revamped Google Publisher Toolbar

Over 234,000 of you have installed the Google Publisher Toolbar since it launched early last year. The Toolbar is a Chrome extension that gives you up-to-date information on your AdSense account such as earnings and performance and access to ad overlays that offer reporting and blocking controls directly on your site.

We've spent a lot of time looking at ways to further enhance this tool to give you richer functionality and more control over the ads displayed on your site. Today, with your feedback, we're happy to share the revamped Google Publisher Toolbar.

The Google Publisher Toolbar will continue to include the same popular functionality as before in addition to a new feedback mechanism and blocking capabilities.


The new user interface makes detailed and up-to-date information on your account instantly accessible and includes the following features:
  • Pop-up account overview: Giving you quick access to your estimated account earnings summary for today, yesterday, this month and last month as well as information on your top 5 channels or sites by revenue over a variety of date ranges.
  • Ad Details: Giving you detailed information and full insight into a specific impression including buyer and advertiser details, the creative associated with the current view and now includes the ability to block the ad by buyer.
  • Feedback box: You can now share your feedback directly with Google through our new feedback box embedded in the user interface.
As always, please be assured that clicking the ad overlays generated by the toolbar is permitted, and won't generate any invalid clicks. If you haven't already installed the Toolbar, you can download it from the Chrome Web Store. If you're already using the Toolbar, no action is needed on your part as it'll automatically update with the revamped version. Tell us what you think of the revamped Toolbar on our AdSense +page.

Posted by Fiona Herring - AdSense Product Manager
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Posted By Inside AdSense Team to Inside AdSense at 5/22/2013 11:15:00 AM

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Digest for adsense-api@googlegroups.com - 1 Message in 1 Topic

Group: http://groups.google.com/group/adsense-api/topics

    "Jose Alcérreca (AdSense API Team)" <adsenseapiadvisor+jose@google.com> May 21 07:14AM -0700  

    Hi Matteo,
     
    Following our conversation, make sure you configure everything needed to
    use the AdSense Management API:
     
    https://developers.google.com/adsense/management/getting_started
     
    And in order to make manual requests to the API use the APIs explorer. To
    get the ad clients list for example:
     
    https://developers.google.com/adsense/management/v1.2/reference/adclients/list
     
    Cheers,
    Jose
     
    ---
    Jose Alcérreca
    Developer Relations
     
    Google UK Limited
    Registered Office: Belgrave House, 76 Buckingham Palace Road, London SW1W
    9TQ
    Registered in England Number: 3977902
     
     
    On Wednesday, 8 May 2013 10:44:39 UTC+1, Matteo Giampaolo wrote:

     

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Tuesday, May 21, 2013

[Inside AdSense] 10 for 10 publisher stories: Sportonline.de’s winning approach

In each of the 10 weeks leading up to AdSense's 10th anniversary on June 18th, we'll be sharing a new publisher success story. Read on to meet this week's featured publisher, and feel free to submit your own success story to our team. 

While managing a number of technology-related websites, Matthias Sandner and two colleagues decided to create a new site to address one of their shared passions: soccer. They brought this vision to life in 2011 with the launch of German site Sportonline.de, which they now run with a small team of employees. Matthias had been an AdSense publisher since 2007, so implementing AdSense on Sportonline.de was one of the first things he did on the site.

http://www.youtube.com/watch?v=Rudh7xoC0Ek


AdSense currently generates between 50 and 60 percent of Sportonline.de's total advertising revenue, and has helped financially support the new site. Matthias has found that the 728 x 90 Leaderboard with both text and image ads enabled performs the best on his site. Since Sportonline.de is still new and growing, the team mainly invests the AdSense earnings into new content and employees. "Not only does AdSense offer a convincing performance," says Matthias, "but it's also clear and easy to use." As a result, the team can focus on developing the website rather than devoting time to selling ads.

Matthias has been happy about the performance of AdSense, and is currently working to continue growing the user base and revenue from the site. He makes uses of other Google products like Analytics, which provides insights to help the team continue improving the site. In addition, Sportonline.de has already developed a large following on Google+, where the team shares content and interacts with over 35,000 fans.

For more on Sportonline.de's start-up success, read the full story. Join us here again next Tuesday for another inspirational publisher story, and feel free to share your comments on our AdSense +page.

Posted by Arlene Lee - Inside AdSense Team
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Posted By Inside AdSense Team to Inside AdSense at 5/21/2013 08:30:00 AM

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