Monday, January 27, 2014

[Inside AdSense] 20(14) Publisher Stories: Doodle’s success on schedule

January is typically a time for new year's resolutions and setting yourself up right for the year ahead. The same often applies to your websites, too. As we know many of you are thinking about what you want to achieve with your site in 2014, we're kicking off a new success story series here on the blog. 

Every week, we'll meet a publisher from around the world who has grown their business with Google. Take inspiration from their stories, learn about how they've successfully integrated Google tools into their strategies, and hear about their plans for the future. Every week for the next 14 weeks, we'll meet a new publisher. So let's get started and meet Malte Schiebelmann from

As the largest scheduling service in the world, Doodle is a free service that helps people manage their time. The company started in 2007 and today it has over 15 million monthly users. 

Doodle started working with Google early on, using AdSense and then DoubleClick Ad Exchange to monetize their service and grow their business. Malte tells us that their partnership with Google has been "essential in helping Doodle increase revenue". Since then, they've continued to partner with Google, regularly using other products like DoubleClick for Publishers (DFP) along the way.

According to Malte, aside from the monetization opportunities they bring, Google products are "low maintenance and easy to use". They give him lots of handy features to help him make decisions on changes to the site. Looking to the future, he's looking forward to helping many more users save precious time, all the while continuing to partner with Google.

Have a Google success story you'd like to share? Tell us about it. 

Posted by Suzy Headon - Inside AdSense Team

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