Make Cents of Adsense

Friday, November 9, 2012

[Inside AdSense] Social Fridays: A recap

Over the past weeks, we've shown you through our Social Friday series how to get up and running with a Google+ strategy for your site and online business. We hope our posts and recent Hangout On Air have helped you learn more about what's possible with Google+, and that you now have new ideas for optimizing the performance of your +page. Below is a list of the subjects we've covered, in case you'd like to review them.

Help your site stand out with the +1 button
Create a Google+ page to connect with users
Use images to deliver a richer experience
Gain visibility by verifying your Google+ page
See how your content was shared on Google+
Track and measure the performance of your +page
The New York Times uses Hangouts on Air to cover breaking news
Temptalia discovers the beauty of Google+
Using Google+, Brazilian news portal Estadão merges news with discussion
Google+ proves a recipe for success for Epicurious.com

Before we draw our series to a close, we'd like to encourage you to register for our upcoming social-focused webinar entitled 'Grow and engage your audience with Google+'. This webinar will take place Tuesday, November 13th at 12pm PT (8pm GMT), and will discuss how social media is impacting online publishers . If you're not able to attend the webinar, the recording will be posted to this site.

Thanks for following along with Social Fridays -- we'll continue to post Google+ updates and tips for publishers here and on our AdSense +page, so stay tuned. Have a great weekend!

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 11/09/2012 08:59:00 AM

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Thursday, November 8, 2012

Digest for seo-professionals@googlegroups.com - 1 Message in 1 Topic

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Group: http://groups.google.com/group/seo-professionals/topics

I have one query .. [1 Update]

I have one query ..

Abhimnayu Poddar <seoconsultant.delhi@gmail.com>

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Announcing the Learn with Google webinar series for publishers

Note: The event registration links have been fixed in this version. We apologize for any inconvenience.

As we're nearing the end of 2012, we've all got business goals to meet. Some of you might even be prepping for your busiest season. Today we're excited to announce the launch of the Learn with Google series to help our publishers make the most from the web. We'll be hosting two upcoming webinars as part of our Learn with Google program:

Google+ for publishers: Grow and engage your audience with Google+
Tuesday, November 13, 2012 at 12:00pm PT / 3:00pm ET

Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience on the web and mobile with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.

Navigating Google's Mobile Ads Ecosystem
Wednesday, November 28, at 12:30pm PT / 3:30pm ET

Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.

Visit the webinar page for more information on these two events and to register. You can also stay up-to-date on the schedule by adding the Learn with Google webinar calendar to your own Google calendar.

We look forward to hosting many more Learn with Google webinars for our publishers.

Posted by Faith Rosen, Product Marketing Manager

[Inside AdSense] Announcing the Learn with Google webinar series for publishers

As we're nearing the end of 2012, we've all got business goals to meet. Some of you might even be prepping for your busiest season. Today we're excited to announce the launch of the Learn with Google series to help our publishers make the most from the web. We'll be hosting two upcoming webinars as part of our Learn with Google program:

Google+ for publishers: Grow and engage your audience with Google+

Tuesday, November 13, 2012 at 12:00pm PT / 3:00pm ET

Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience on the web and mobile with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.

Register Here

Navigating Google's Mobile Ads Ecosystem

Wednesday, November 28, at 12:30pm PT / 3:30pm ET

Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.

Register Here
Visit the webinar page for more information on these two events and to register. You can also stay up-to-date on the schedule by adding the Learn with Google webinar calendar to your own Google calendar.

We look forward to hosting many more Learn with Google webinars for our publishers.

Posted by Faith Rosen, Product Marketing Manager

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Posted By Inside AdSense Team to Inside AdSense at 11/08/2012 09:05:00 AM

Digest for adsense-api@googlegroups.com - 2 Messages in 2 Topics

Today's Topic Summary

Group: http://groups.google.com/group/adsense-api/topics

Rails Client API Multiple Metric Issue [1 Update]
[0-57398518] Rails Client API Multiple Metric Issue [1 Update]

Rails Client API Multiple Metric Issue

Michael Ni <michaelcni@gmail.com>

[0-57398518] Rails Client API Multiple Metric Issue

Michael Ni <michaelcni@gmail.com>

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Wednesday, November 7, 2012

[Inside AdSense] Updates to the application process for host partner sites

We'll soon be updating the application process for new publishers who apply for an AdSense account via a host partner site like Blogger or Hubpages. As you may know, host partner sites allow publishers to create and monetize their content, which is hosted on the partner site rather than the publisher's own domain. New publishers approved for AdSense accounts via a host partner site will be able to place ads on and earn from policy-compliant content they've created on any host partner site. If they then decide to show ads on their own domain, from today onwards they'll need to complete an extra approval step similar to the application process at www.google.com/adsense. Please note that publishers who were approved for AdSense accounts before today won't be affected by these changes.

Here's an example to explain the process -- let's say Sue runs a blog using Blogger. She applies for a hosted AdSense account within Blogger, and once approved, she begins to monetize her blog. If she then launches a second blog on Blogger, she'll be able to show ads on that second blog and earn from both sites.

Next, let's imagine Sue decides to purchase her own domain, example.com, and wants to earn from the content she creates there. Before she can do so, she'll need to complete a form in her account to request a site review. After submitting the form, she'll need to generate ad code and implement it on a live page of example.com that receives traffic. The implemented ad unit will remain blank until the domain has been reviewed by the AdSense team.

If the request is approved, Sue can proceed with placing additional ad units on the site. If the request is denied, she'll be unable to show ads on her new domain, but there'll be no impact to her two existing blogs; she can continue to earn from them, and can also work to resolve the issues with her new domain and resubmit her site for review.

These changes will help ensure a consistent, seamless sign up experience for publishers, whichever application process they follow, while also allowing publishers and host partner sites to continue working together as they have been. We remain committed to building a high-quality network that also provides strong business results for our advertiser partners and a positive experience for users.

Posted by Sophia Lin, Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 11/07/2012 01:58:00 PM

Monday, November 5, 2012

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Friday, November 2, 2012

[Inside AdSense] Social Fridays: Google+ proves a recipe for success for Epicurious.com

Every Friday, we're posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!

A Condé Nast site, Epicurious.com publishes original content from its own editors and leading food authorities from around the world every day. It incorporates more than 30,000 professionally tested and created recipes from celebrity chefs, premier food journalists and renowned cookbook authors, as well as 200,000 member-submitted recipes. Epicurious launched its Google+ page only late last year, and has now grown to over 2 million followers. Achieving the impressive milestone is down to a combination of factors: installing social sharing utilities on the Epicurious site, developing content tailored specifically to both the Google+ interface and to its audience, and embracing the features that are unique to the platform.

"We started projecting growth based on similar growth with new networks," says Jennifer Gaonach, Digital Consumer Marketing Director, Condé Nast, about their early days on the platform. "But we've exceeded the expected growth by many times. It's great to see; by far it's our largest network. It's really taken off."

A number of slick design features at Epicurious.com help visitors share content and easily interact with the Google+ page. There's a social sharing sidekick on the site that floats in the left margin alongside most content, as well as a 'Connect with Epicurious' module featuring social networks that sits on the top of the ad rail. These social networks also appear in the Epicurious email templates.

Epicurious continues to refine its content strategy to best suit Google+ followers. "We really want to understand how we can engage these users and give them a great experience, and then when it makes sense, drive them back to Epicurious.com," explains Jennifer. "As our audience has been growing, our editors have increased the frequency of our posts so that anyone who's following us can know the latest article that's being posted." The team usually adds between three and five posts a day, and have found that visual content on Google+ performs particularly well.

Social Reports in Google Analytics reveal that users coming to Epicurious from Google+ are more engaged than visitors from other social media platforms. Google+ is in the top 10 social referrers to the Epicurious pages, and the average visit duration from Google+ is 12% longer than it is from other social media platforms. The number of pages viewed per visit from these users is among the highest of all platforms too.

What's next? The Epicurious team plans to use Hangouts – high-quality videoconference functionality on Google+ – to create even deeper experiences for followers, including cook-alongs and exclusive chef chats.

Hungry for more? Read the full case study on Epicurious.com's use of Google+, and feel free to leave a comment on our AdSense +page about this story.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 11/02/2012 09:05:00 AM

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Thursday, November 1, 2012

[Inside AdSense] Uncover trends and AdSense insights with Analytics

Knowledge is power: Insightful data on account performance and user behavior can help you optimize your AdSense implementations. By linking your AdSense account to a new or existing Analytics account, you'll gain access to additional information that can help you identify opportunities to monetize your content more effectively.

Here are just some of the questions you'll be able to answer when combining AdSense data with reports in Analytics:

How are my users interacting with my site? With In-page Analytics, you'll have access to a visual assessment of how users interact with your web pages. This can help you determine the most strategic locations in which to place ads.
Where and why are visitors leaving my site? Identify pages with high bounce rates to determine the percentage of visitors who only see one page during a visit to your site. Users might behave in this way for a variety of reasons, but you can work to provide the best user experience possible by optimizing the content and ad implementation on these pages.
Which traffic sources and URLs help me earn the most? Determine which pages generate the highest AdSense revenue, and then replicate those successful implementations on other parts of your site. You can also set up custom channels for pages that perform well to create attractive placements for advertisers to specifically target. In addition, try content experiments and test different page layouts to compare the performance of key metrics.

To gain these types of insights and more, be sure to link your AdSense and Analytics accounts. Based on publisher feedback, we've just improved the linking process to make it more straightforward. Keep in mind that you can only link one AdSense account to one Analytics account, and that the AdSense login must be an 'Administrator' on the Analytics account. To get started, visit the 'Access and Authorization' section of the Account settings page in your AdSense account and follow the instructions. For more details, please refer to the AdSense Help Center.

To help you get started with your AdSense data in Analytics and show you some relevant information at a glance, we've created this easy-to-use dashboard. Select one of your profiles to import, and you'll be able to quickly see and customize the reports which matter most to you. You can access this dashboard at any time from the relevant profile by clicking the 'Home' tab.

Do you have feedback about using Analytics reports or the dashboard? Feel free to leave a comment on our AdSense +page and discuss your thoughts with other publishers.

Posted by Esteban Talavera - Software Engineer, AdSense Reporting

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Posted By Inside AdSense Team to Inside AdSense at 11/01/2012 08:45:00 AM

Digest for adsense-api@googlegroups.com - 1 Message in 1 Topic

Today's Topic Summary

Group: http://groups.google.com/group/adsense-api/topics

How do I paginate in case if records are more than 5000? [1 Update]

How do I paginate in case if records are more than 5000?

Ragers <emoceb3@gmail.com>

Tuesday, October 30, 2012

Digest for seo-professionals@googlegroups.com - 1 Message in 1 Topic

Today's Topic Summary

Group: http://groups.google.com/group/seo-professionals/topics

I have one query .. [1 Update]

I have one query ..

"Vip'$" <seo.vipul@gmail.com>

http://www.facebook.com/

http://www.linkedin.com/

[Inside AdSense] Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion

Posted with delay-- originally released Friday, October 26, 2012

Every Friday, we're posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!

While the world of communications has changed quite a bit since the Brazilian newspaper O Estado de São Paulo was founded in 1875, sharing high-quality news, analysis and reporting has remained its constant goal. In order to provide information in real time, the influential paper launched the portal Estadao.com.br in March 2000. And with social media a growing priority, Estadão launched its +Estadão page on Google+ in the second half of 2011.

According to Digital Content Director Claudia Belfort, an early discovery was that Google+ offered a slightly different opportunity from other social media channels already in use by Estadão. "I realized that the comments on Google+ were more elaborate. Our followers are very interested in contributing to a discussion so we decided to invest more, always with this focus."

Over time, Estadão has built Google+ into its content strategy as a result of the platform's unique ability to stimulate conversation and discussion. Cláudia believes that Estadão's audience is interested in a network that's not just social, but also enables knowledge exchange. With this in mind, the team publishes content specifically relevant to Google+ followers, rather than replicating the same content across all of the social media outlets that Estadão uses. They've found that the network responds particularly well to serious themes, so posts cover topics like economics, politics and current affairs, often with an informal tone.

But it's not only the exchange of ideas through the written word that Google+ facilitates for the newspaper. Estadão takes advantage of the visual strengths of the platform by posting full images, captivating video content and stimulating face-to-face discussion through frequent Hangouts, the free, high-quality video chat feature unique to Google+. Plenty of creative channel-specific initiatives are underway: a daily video of economic analysis, a nightly podcast summarizing the main news of the day and a weekly trailer previewing new cinema releases.

Estadão uses Google Analytics to understand visitor behavior, and it's clear that Google+ is having a positive effect on traffic to the portal. Over a five-month period, Analytics showed that visitors to the Estadão site from the Google+ page increased 540%. At the same time, this traffic generated an uplift in page views per visit of 18%. Currently, the Estadão Google+ page has over 500,000 followers.

Want to replicate the brand's success? Read all about it in the full case study, and feel free to share your experiences with us on our AdSense +page.

Posted by Arlene Lee - Inside AdSense Team

Digest for adsense-api@googlegroups.com - 7 Messages in 2 Topics

Today's Topic Summary

Group: http://groups.google.com/group/adsense-api/topics

EARNINGS for today [5 Updates]
Adsense clientId + reports by hour [2 Updates]

EARNINGS for today

"Jose Alcérreca (AdSense API Team)" <adsenseapiadvisor+jose@google.com>

https://www.google.com/search?q=time+in+Los+Angeles

https://plus.google.com/115658573333388777174/posts

Sergii Maletin <dis.dev.acc@gmail.com>

"Jose Alcérreca (AdSense API Team)" <adsenseapiadvisor+jose@google.com>

https://plus.google.com/115658573333388777174/posts

Sergii Maletin <dis.dev.acc@gmail.com>

Adsense clientId + reports by hour

"Jose Alcérreca (AdSense API Team)" <adsenseapiadvisor+jose@google.com>

https://developers.google.com/adsense/management/v1.2/reference/adclients/list

https://plus.google.com/115658573333388777174/posts

Sergii Maletin <dis.dev.acc@gmail.com>

Monday, October 29, 2012

[Inside AdSense] Upcoming international AdSense in Your City workshops

This November, our international teams will be hitting the road to host more AdSense in Your City workshops around the globe. During these workshops, we'll provide product updates, offer individual optimizations to help boost revenue, and share tips for started with solutions like DoubleClick for Publishers (DFP) Small Business. Also, these workshops offer attendees networking opportunities and the chance to meet with local publishers.

Here are the cities we'll be visiting in the next few weeks -- please take note of the language of the sessions:

Week of November 5:

Salvador, Brazil (sessions in Portuguese)
Fortaleza, Brazil (sessions in Portuguese)

Week of November 12:

Manchester, UK (sessions in English)
Edinburgh, Scotland (sessions in English)
Bogotá, Colombia (sessions in Spanish)
Budapest, Hungary (sessions in Hungarian)

Week of November 19:

Montevideo, Uruguay (sessions in Spanish)
Stockholm, Sweden (sessions in Swedish)
Madrid, Spain (sessions in Spanish)

Week of November 26:

Tokyo, Japan (sessions in Japanese)

Interested in attending one of these upcoming AdSense in Your City workshops? Please fill out our interest form. Space is limited and so we won't be able to accommodate all requests, but we'll let you know if we're able to extend an invitation. We also recommend ensuring you're opted in to receiving 'Special Offer' emails so we can reach you in the future.

We hope to see you at an upcoming AdSense in Your City workshop!

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 10/29/2012 09:33:00 AM