Wednesday, October 23, 2013

[Inside AdSense] Get your multi device strategy off the ground

As tech-savvy consumers, we've all contributed to the growth in online traffic coming from mobile and tablet platforms, and as publishers you've likely heard the importance of adapting a multi-device approach to cater for this growing trend. But exactly how important is it? How do you develop a multi-device strategy? And how does all of this equate to increased revenues for you? 

Over the coming weeks, we'll run a series of posts that aim to answer exactly that. We'll explore building mobile solution options to suit you, and also explain how you can use AdSense to monetize your mobile sites or AdMob.

Where are your users coming from?
We're living in a multi-screen world where users expect to have access to information, people, and computing power from any screen. Here are just a few findings from a recent survey*:
  • 81% of consumers use their smartphones while also watching TV
  • 66% use their smartphone at the same time as their laptop
  • 83% of mobile users said that they wouldn't leave home without their smartphone
  • 63% of users said that while they may not make their final purchase through a mobile, they would definitely use their phone to gather info and help them with their purchasing decision. 
To see how these shifts in consumer behavior are relevant to your site, check the Platforms report in your AdSense account. It's a good idea to pull a comparison report and track the growth in your percentage of mobile and tablet users over the past quarter or year. Chances are, you're going to see a shift away from desktop with more of your online content being reached via tablet and mobile. If your site isn't designed to cater for this growing market then now is the time to start building your multi-device strategy. And we're here to make you aware of some of the options open to you! Join us next week when we'll be covering a range of mobile solutions to help you discover the right one for your business.

If you'd like to learn more about what we've discussed today, you can also check out a recording of our recent Hangout, "Mobile - The Time is Now".

*Study completed by Google in collaboration with Sterling Brands and Ipsos, on a sample of 1,600 users, (2012).

Posted by Federico Gomez Kodela - Mobile Specialist
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Posted By Inside AdSense Team to Inside AdSense at 10/23/2013 01:04:00 PM

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