Friday, August 16, 2013

Digest for seo1@googlegroups.com - 8 Messages in 3 Topics

Group: http://groups.google.com/group/seo1/topics

    Lynn Wenger <lynnwenger@gmail.com> Aug 14 02:48PM -0700  

    About a month ago my site, rohrermfg.com, was demoted in Google's index for
    the key phrases "post driver" and "post drivers". We used to be on the
    first page. Do you see any reason why the site would have gotten demoted?

     

    Jay Bale <jay@jaybale.com> Aug 15 11:52AM -0400  

    Lynn,
    Your not the only one that this happened to.
    May 22 Google began a large demotion penalty for sites with none or minimal
    content above the fold.
    This is an obvious SEO issue and can be solved by simply removing the 4
    extremely large rotating images completely and slide the good text up.
     
    Google can not read those big images or decipher the content of them. They
    can tell however what the ratio of text to image is and where on the page
    those images are. Google would like to be able to read the content that is
    exposed in the screens view without any scrolling down required. In the
    coming years we will see this penalty expanded because we will be moving
    to unilateral navigation, the ability to swipe pages up or down or side to
    side. When that day comes we will all be designing far differently.
     
    As Michael Wilson has said over and over.. "Content is King" but I like to
    spice it up for the occasion..
     
     
    "Content is King - Above the Fold"
     
    You will come back real fast on Google after you remove the images. Don't
    shrink them or try to keep them on at all.
    Let the Google bots know its gone completely. After your rankings come
    back, then shrink them down and put them below the fold.
     
    Problem solved ! Let me know how it all went some months down the road.
     
    Jay Bale SEO
     
     
     
    > To post to this group, send email to seo1@googlegroups.com.
    > Visit this group at http://groups.google.com/group/seo1.
    > For more options, visit https://groups.google.com/groups/opt_out.
     
    --
    Jay Bale SEO
    Jay Bale and Associates
    Google Ecommerce Development
    Group Manager, Google SEO 1
    122 S. Main Suite 290
    Ann Arbor, MI 48104-1925 USA
    Cell: 734-646-7694
    JayBale@Gmail.com
    JayBale.com <http://www.jaybale.com/>
     
    This message is being sent by Jay Bale & Associates. It is intended
    exclusively for the individuals to which it is addressed. This
    communication, including any attachments or any other form of media, may
    contain information that is proprietary, privileged, confidential, and/or
    sensitive. By opening and/or viewing this message, you agree not to
    disseminate this information to anyone else. This message is protected by
    applicable legal privileges and all rights, regarding this message, are
    reserved by Jay Bale & Associates

     

    Lynn Wenger <lynnwenger@gmail.com> Aug 15 10:25AM -0700  

    Hi Jay,
     
    This is very good to know and will require a few changes to several of our
    sites.
     
    However, the demotion is specific to the keywords "post driver" and "post
    drivers". We're still ranking well for our other key phrases. Do you have
    any insight as to why we were dinged for these particular phrases? I was
    told by another SEM pro that it is probably because our blog is
    "postdriver.net" and is integrated with our site (which we had to do
    because of tech limitations on our ecommerce server). Does that seem likely?
     
    ~Lynn
     
     
     
    On Wednesday, August 14, 2013 2:48:39 PM UTC-7, Lynn Wenger wrote:

     

    Colin King <colin@educationquizzes.com> Aug 15 09:09AM -0700  

    On Wednesday, August 14, 2013 10:48:39 PM UTC+1, Lynn Wenger wrote:
     
    > About a month ago my site, rohrermfg.com, was demoted in Google's index
    > for the key phrases "post driver" and "post drivers". We used to be on the
    > first page. Do you see any reason why the site would have gotten demoted?
     
    Hi Jay and Lynn,

    I totally agree that "Content is King" and I also believe that if you have
    loads of advertising above the fold then you are likely to get
    justifiably penalized by Google BUT I would not expect to get penalized for
    having large rotating pictures at the top of the screen.

    Our out two websites at www.educationquizzes.com and www.jigthings.com have
    large pictures at the top of the screen because I believe that nowadays
    this is the best possible way to grab the attention of visitors to a site.
    Our SERPS for both sites continue to rise and we certainly have not seen an
    indication of any form of penalty this year. Here in the UK my two
    favourite shopping websites (Marks and Spencer and John Lewis) both adopt
    the idea of large pictures first and text later.

    I would be extremely interested to hear other views. Are you there Michael
    Wilson?

    Best wishes, Colin

     

    Lynn Wenger <lynnwenger@gmail.com> Aug 15 10:17AM -0700  

    Hi Jay,
     
    Thank you for your explanation. I'm going to start looking for more
    information on this because I have a LOT of sites that have been designed
    with large rotating images above the fold. Just a quick follow up question.
    The site still ranks well for the rest of our search terms. The search term
    "post driver" in particular went from #5 to #18 over the past couple of
    months. So, it's very targeted. One SEM pro suggested this may be due to
    the fact that I have an integrated blog that's actually hosted on a
    different server because of tech limitations on our ecommerce server. Since
    it's a separate site, it needed a separate domain, so we selected
    postdriver.net. Could that have caused this problem?
     
    ~Lynn
     
    On Wednesday, August 14, 2013 2:48:39 PM UTC-7, Lynn Wenger wrote:

     

    Jay Bale <jay@jaybale.com> Aug 15 04:21PM -0400  

    Colin,
    You can have a large image if your an expert SEO and still get enough of a
    good score for good SERPS.
    In Lynn's case, this change would be the most effective at a chance of
    getting back without hundreds of hours of SEO work, that only persons like
    yourself and full time SEO's understand.
     
    In Lynn"s case the timing is all all too close to the fold issue event. I
    have been seeing a LOT of this issue across many companies in the last 2
    months. Perhaps thousands and my recommendation has been working.
     
    Best,
    Jay
     
     
     
     
    > To post to this group, send email to seo1@googlegroups.com.
    > Visit this group at http://groups.google.com/group/seo1.
    > For more options, visit https://groups.google.com/groups/opt_out.
     
    --
    Jay Bale SEO
    Jay Bale and Associates
    Google Ecommerce Development
    Group Manager, Google SEO 1
    122 S. Main Suite 290
    Ann Arbor, MI 48104-1925 USA
    Cell: 734-646-7694
    JayBale@Gmail.com
    JayBale.com <http://www.jaybale.com/>
     
    This message is being sent by Jay Bale & Associates. It is intended
    exclusively for the individuals to which it is addressed. This
    communication, including any attachments or any other form of media, may
    contain information that is proprietary, privileged, confidential, and/or
    sensitive. By opening and/or viewing this message, you agree not to
    disseminate this information to anyone else. This message is protected by
    applicable legal privileges and all rights, regarding this message, are
    reserved by Jay Bale & Associates

     

    Luna <lbhakat@gmail.com> Aug 15 11:58AM -0700  

    its been 2 months my site http://www.fourseasonsgutterpro.com.au ranking is
    going down. actually i don't understand why? because we used to be on top 4
    but now its all gone.
    the most ridiculous thing is that some time keywords like "gutter guards",
    "leaf guards" ranking is going up and after few days ranking is gone
    down.why this up and downs is happening.
    can anyone tell me why is this happening?

     

    Luna <lbhakat@gmail.com> Aug 15 12:05PM -0700  

    Why my website http://fourseasonsgutterpro.com.au/ ranked is up and down. 2
    months ago its in 1st page but after that its in 2nd page. keyword which
    ranked my site is gutter guards and leaf guards.

     

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